May 13 (GMM) Lewis Hamilton is to sign a lucrative personal sponsorship deal with Reebok.

The multi-million dollar deal, which is yet to be finalised or confirmed, is believed to be similar to the British sportswear brand's approximately $20m apiece 'global brand ambassador' agreements with footballers Thierry Henry and Andrei Shevchenko and boxer Amir Khan.

The marketing publication Brand Republic claims that McLaren, which does not usually allow its drivers to seek personal sponsors, has made an exception in this case because 23-year-old Hamilton is "one of sport's most marketable stars".

Reebok is owned by Adidas.