BMW confirms Deutsche Telekom deal
BMW-Sauber F1.07
Jan.11 (GMM) As predicted just before Christmas, BMW-Sauber has inked a sponsorship deal with Germany's largest telecommunications company, Deutsche Telekom.
It was reported that the company was considering backing the Swiss based formula one team to advertise its 'T-Mobile' brand.
In fact, Deutsche Telekom will promote its business customer subsidiary 'T-Systems', with logos around the cockpit of the 2008 car, on the nose, and on the drivers' helmets, a statement on Friday announced.
"The partnership of T-Systems and BMW brings together two leaders in innovation to create tailor-made solutions for our team," said team boss Mario Theissen.