Apr.10 (GMM) Lewis Hamilton-mania appears to have taken a back seat to commercial reality, with reports that the former championship leader's official biography is now in book stores' bargain bins.

It emerged last year that, not six months into his formula one career, the publishing house HarperCollins had paid at least $2m upfront for the rights to the McLaren driver's life so far.

But after 'Lewis Hamilton: My Story' was issued in November for about $40, it now emerges that copies are being sold for about $2.

The British tabloid Daily Star reveals that branches of Home Bargains, an English discount store chain, is desperate to offload its stockpile of 50,000 copies.